The ubiquity imperative and the economics of attention
23.02.12
The old credo that content is king assumes TV viewers will turn to the most attractive choice possible and good content will win out over bad content. Viewers still look for the best content, but in many cases, it’s limited to the best content available on whatever devices they’re using. The media world is quickly changing, being driven by a vast number of new devices from which viewers can access content and the ease of finding content on-demand. But it also assumes that, all things being equal, viewers are making that choice on a single platform: TV. But what happens when all things aren’t equal, and when some types of content are available on one platform but not on another. Big media companies can no longer rely solely on the strength of their content to win against alternative viewing options: They’re also being forced to be more thoughtful about distribution and the need to be on as many platforms as possible. It also opens the door for other video publishers to potentially win over audiences on platforms where content selection isn’t as strong.
Source: GigaOm
: $250.00 
